Story telling for business has 3 important reveal elements

Story telling for business has 3 important reveal elements

The importance of the 3 Reveals in storytelling cannot be overstated.  I firmly believe that every narrative should encompass these three essential elements.

  1. Revealing the writer to the reader: The primary objective is to provide the reader with a deeper understanding of the writer. This entails conveying the writer's unique perspective, voice, and intentions. By doing so, the reader can connect with the writer on a personal level and appreciate their storytelling approach.

  2. Revealing the reader to themselves: A well-crafted story should enable readers to reflect on their own lives and experiences. It should act as a mirror, allowing them to see aspects of themselves within the narrative. This self-reflection prompts engagement and a sense of identification, making the story more meaningful and relatable.

  3. Revealing an idea: Stories have the power to inspire and enlighten. A crucial aspect is presenting a compelling idea or concept that evokes an "a-ha" moment for the reader. This can be achieved by skillfully weaving the idea into the narrative, allowing it to naturally unfold and resonate with the reader long after they've finished reading.

Effective storytelling hinges on finding a balance between these three Reveals. Emphasising one at the expense of the others can disrupt the overall experience, much like a shopping cart with a wobbly wheel that constantly veers to one side. Such an imbalance can be frustrating and detract from the story's impact.

When a Reveal is lacking equilibrium, it becomes evident in the story. For instance:

  • If a writer makes the story solely about themselves, it becomes self-indulgent, alienating the reader.
  • Excessive pandering, overwriting, or overly explicit explanations can diminish the story's authenticity, coming across as contrived or insincere.
  • When a narrative transforms into a lecture, it loses the art of storytelling and fails to effectively communicate ideas. This is particularly true in self-help books that prioritize preaching over engaging narratives.

In summary, a compelling story thrives on the harmonious interplay of the writer, the reader, and the ideas being conveyed. Striking the right balance ensures a captivating and authentic narrative that resonates deeply with its audience.

Back to blog

Leave a comment